Email marketing works, but only when people want to open your emails, click through them, and act on your offers. Even if you gave money away, relevance plays a crucial role in making your emails more effective. Segmentation allows you to find the right audience for your emails, which then helps you deliver the email at the time they most need it. The segmentation could be based on demographic, behavioral, or professional data you have.
If you want to get people to subscribe to your email list, you need to make it easy to do so! If you hide your opt-in boxes and use ambiguous copy, it will hard to persuade people to give their personal information to your company. To make the opt-in process easy for your users, the first thing you have to do is to add an email list building tool on your site, like Sumo and OptinMonster , among others. Second, you need to use more than one opt-in tactic. You can use email pop-ups, slider, welcome mats, or embedded opt-in forms. Whichever tactic you choose, make sure to use more than one.
You can manage your cookie preferences at any time. Browse by We HATE being contacted by you, and feel violated each time it happens. People all over the world make fun of marketers of all sorts, and wish it were illegal for you to contact us in any manner. Curious to see how many spam email I get from this post.
This is one of the most interesting threads I have seen in a long time. It discusses a challenge that many of our customers face when trying to identify and increase their customer base. Legal Compliance 5. Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable. Building a list of valid email addresses is definitely the best way to ensure quality, but it takes time.
Historically this has been difficult to achieve, but nowadays new channels make it easier to build prospect pools or identify fresh data to introduce to your customer database. When people respond to your App e. Photo Contest, Refer-A-Friend for incentive, etc.
These people are then immediately available for your direct marketing campaigns. The information contained is captured in a consistent form which you have control over — easier to integrate back into your customer database or tie to existing customers leveraging social channels did you know that before? The information captured provides all the legal governance — i. The data is fresh, in other words its not sat on a database for 18 months plus and the email address is more likely to be current.
Now take these steps to capture data, find a reputable Email Service Provider that covers the deliverability steps above and you have taken steps towards a successful email campaign. I bought a highly targeted list, wrote a highly targeted offer and received 8 strong leads. The original list was Fabulous ROI. I put my name, business address, a suitable offer and unsubscribe option clearly in the content.
Clearly not SPAM. My message to struggling marketers: try everything but measure your ROI. Good luck. Kate — The problem many marketers will face is that most reputable ESPs will not accept purchased lists, targeted or not. The clients I have already picked up with this purchased list may save our business.
In brief, this would not be a business. I wonder why anyone would try to block this efficiency with Spam traps? Thanks for your time to help. Internet service providers GMail, Yahoo, etc. The important thing for everyone to remember is if you use a purchased list, you are technically spamming the people on that list. Spam is unsolicited email and those people did not request your information.
I agree never to purchase an email list if you do it is no longer opt-in. However email rentals have worked for me.
I have found that testing is key as well as repetition. I think people expect sometimes to send on email to a rented list and have more hits than a direct mail campaign.. I guess the same people would put up a single poster on telephone poll about an upcoming performance and wonder why the audience was empty. I have found that opt-in email rentals do not work well for direct sale unless you are a well known brand — but have worked very well for me in lead generation through newsletters, lead generation through coupon offers and brand awareness campaigns.
Hey everyone I am an email marketing newb. I think that buying lists to spam is bad business obviously I have read this through to the bottom of page. If you find a source of prospects from a targeted website and purchase an email list … you pretty much know they are visiting the website for certain reasons but I suppose this list could be useless too. Why not use the power of social media and filter the bad from the good if they exist on that list and determine whether you are sourcing responsive lists?
What I was planning to test was to try find and buy an email list then add the emails to a free email account like gmail in batches. I would rather create a targeted profile on face book and then filter the paid data by requesting all that data as friends. I then create a gmail account called bobsbuildingsuppliers at gmail.
When I upload contacts to gmail I can then import list to facebook to invite as friends. I will then delete the contacts from gmail as my invitations are sent through facebook and will pop up as a friend request notification on the targets profile if they are valid emails.
Surely not. Getting caught in the weeds of automation too early can cause way more headaches than it can generate revenue for you. Awesome, awesome, totally awesome Jeff. I use them constantly. Or an e-book. Quizzes provoke curiosity.
Even if just 5 people out of the , add you these could be worth more than the price you paid for the list. Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site? I agree with the subject matter and disagree to some extent. Yes, it is true that; buying email lists is not ideal because with email marketing, the marketer is expected to have acquired a list through the rightful source and or format.
What i mean is that; the person to be emailed must have given their consent to receive updates and or news which means by signing up. However, there is some juice when you buy emails list. This is quite significant and why should I not buy if 15, are going to be good? How long does it take to have 15, people subscribe to ones list? If one is able to maintain and convert this 15, to become part of a sign up list, then can we not see that buying email lists could be a gold mine?
There are corporate companies in their thousands selling out peoples details every now and then. You can use this series of posts to craft a smart email strategy that fits with the rest of your content marketing plans and goals. Beth Hayden Beth Hayden is a copywriter, content writer, and content marketing expert.
She helps businesses with copywriting projects like sales pages and email sequences, as well as high-quality ghostwritten content for their websites. Find out more at BethHayden. Email is the golden goose. You need to preserve it, use it diligently and pamper it. When I started, I tried collecting email using feedburner. Although it is a good free service, the automation and scalability provided by ESP blows my mind.
Seth Godin recently said, most of MailChimp mails land on promotion folder in Gmail. I have created my list with double opt-in form.
This had ensured me to have users who are willing to get my mails. Email incentives do work. It did when I shared a free report in exchange of email. However I am trying to get super qualified leads with no incentives. Most of the times when we offer an incentive, some users only want the incentive and no articles. Else it is a bit dicey for me as of now.
Guest post is the ultimatum in building your email list. Even better when the topics are targeted in similar niche. When increasing number of visitors and their content consumption, large websites constantly needs guest posts to fill that gap. We just need to pitch in the proper way and do most of the work upfront to land one. Email lists grows second fastest this way. Auto responders are magical and sending relevant mails at fixed frequency enhances trusts and likelihood of mail being opened. One page. One call to action. When we make our readers habituated to take action, it becomes easier down the road to keep making informed actions which help both — the creator and the readers mutually.
Once the readers grow and we need to segment, create awesome copywriting and make sales, we need a team. There should be levelling up. The email strategy should be to create awesome content, create awesome product and deliver it to readers. I disagree with you about giving away free incentives, though.
I think the net gain of giving away an incentive is really high, so I recommend it for pretty much all businesses. I run a health blog.